A touch of decadence beehive style

Christmas is around the corner and my favorite part of it is the decoration and the bright lights all over town however the best part is the stores.

In Amsterdam and the Netherlands it’s not as over the top as the UK or USA however if you are feeling low and don’t mind the crowds you can have some fun without the cash. And feel the joy you felt when you were a kid when looking out into the world.

How do we do that?

Real simple we join the beehive or as we say in dutch ” de bijenkorf”. One of my all time favorite places to stroll around when I feel down and need to awe at life again.

Whats special about the place?

Its the biggest department  store in town located in the town center and at 6 floors high it’s a feast; enjoy the amazing light, the mix of modern design and intelligence that it was divided with and let your eyes and mind dream. You don’t have to buy anything just see it as a treat.

A touch of history:

The history of De Bijenkorf dates back to 1870, when Philip Goudsmit opened its first shop with buttons and sewing supplies at the Nieuwendijk .

During the renovation of the shop in 1912, it had to be temporarily moved to the Dam square. The sales quadrupled and ever since the Bijenkorf, now in its monumental building dating from 1957 (designed by Marcel Breuer), has been located at the Dam square.

De Bijenkorf and its personnel bravely resisted German occupation during the WWII. The store has been burnt two times, keeping its doors open throughout the war years. As Jewish-owned, De Bijenkorf had to be formally handed over for the time of the Nazi rule in the Netherlands, to the non-Jewish proprietors.

Such was the allure of the store; that though the Nazi Germans forbade their soldiers to shop in the Bijenkorf, they disobeyed this one order as they continued to shop anyway; due to this they where forbidden from going to the first floor as that was where all jewish staff members worked.

Why visit?

The Bijenkorf is not just a department store it is an institution and bares the Royal seal of approval  . The store contains a restaurant and coffee bar,hair dresser,nail salon and art gallery as well. Truth is you will find an amazing combination of luxury items, great modern design all in different price ranges and walking out empty handed is a challenge you rarely win.

Just a little peek of what you can see:

And with Christmas around the corner it is the best store in town with its luscious decorations.

They have fashion shows ,exhibitions and even give out their own magazine & creditcard !

TIP of the day

de “drie dwaze dagen” the favorite 3 days of the dutch somewhere at the end of September and beginning of October you will see them in line at 8 am for what is truly shopping mayhem.

Why your wondering? Many objects of the top world’s luxury brands are sold at large discount, usually 25% cheaper but often as much as 40%. Amazingly the discounted products often belong to the actually most sought out and popular ranges. On each of the three Crazy Days different products are discounted.

How to get there?

There is more than one in the Netherlands but to get to the one in Amsterdam:

de Bijenkorf Amsterdam
Dam 1
1012 JS Amsterdam

Public transport
From Amsterdam Central Station by tram 4,9,16,24, 25 to tram stop Dam.

The best part : Open daily after most other amsterdam stores close !!!!!
Monday 11.00 – 19.00h
Tuesday 10.00 – 19.00h
Wednesday 10.00 – 19.00h
Thursday 10.00 – 21.00h
Friday 10.00 – 21.00h
Saturday 09.30 – 19.00h
Sunday 11.00 – 19.00h




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